What Is The Most Popular Gift For New Brides?

According to this article The strange allure of the stand mixer - Boston.com 
the most popularly registered gift for new brides is the iconic KitchenAid mixer. 
Why in this day and age of cooking less, eating out more, and busy two career families is the KitchenAid mixer the most wished for gift?  According to this article, it's a symbol of domestication.  An appliance that says "Yes, I am married now".  It implies that the new bride is ready to nurture her betrothed with foods she has crafted.
When the mixers were originally introduced to the public.  They were sold door-to-door.  Women would gather at a friend's home to watch a demonstration of how the mixer performed. They impressed women.  They got women thinking of the mixer as a "status symbol".  They brought out colors for the mixers that match any decor to entice them even further.  It is has become a symbol that says "I'm a serious cook"
KitchenAid does make a good product.  Their mixers are versatile with many attachments available for them.  They perform mixing jobs with ease, and produce quality baked goods.  Affordable for the average family they can also churn out ice cream, pasta, and sausage.  They really do make producing food easier, and do it with style.
A direct quote from the article states;

 On the popular wedding planning website TheKnot.com, the mixer is consistently listed as one of the top wedding registry items, where it is referred to as “a work of art for your kitchen.”

You can read a review of KitchenAid's most popular mixer, the Artisan, through this link http://bestmixerreviews.com/kitchenaids-artisan-stand-mixer-what-you-should-know-before-you-buy/

There are many reasons a bride would put a KitchenAid mixer on her wedding registry list.  Some might feel they need it because "mom had one".  They like the colors the mixer comes in, and feel it shows their personality and starts conversations.  Sometimes it's more because they want one rather, than need one. 
Or maybe... it's actually the groom that has suggested it.  According to the article, many men are now using cooking as a form of relaxation, and are actually encouraging their new brides to add it to the registry.

Whatever the reason, it is a good product.  It will encourage the new bride to cook more.  And, just like her mother before her, someday she will be baking with her children. Who will grow up with fond memories of KitchenAid mixers and spending time with mom baking cookies.
If you want to buy a wedding gift for someone that is sure to be the "best present ever",  you may want to consider this "most wished for gift"